Does your digital marketing agency give you real world business advice & consultation too?

I seriously doubt it. That’s because (and let me be brutally honest here) they usually have no idea what it takes to run a successful business.

Most marketing agencies employ offshore gig workers who struggle with thinking outside the square. The easiest thing for any agency is to automate your Google ads then invoice you for so-called “digital marketing.” If you’re lucky enough, they’ll email you some charts at the end of the month showing lots of website traffic and other meaningless metrics. They do this in the hope you won’t understand what it all means and catch on you’re being duped. That one-dimensional, tick-&-flick style of marketing means not only are you getting ripped -off but it’s leaving the door open for your competitors to swoop in too.

I’ve seen so many West Australian businesses make this same mistake when it comes to their marketing. That’s why I offer my own experience and know-how as part of my Enterprise and Premium marketing packages. I’ll guarantee you’ll see the difference my knowledge, experience and training makes when we meet and that’s something you’ll have access to every month.

So let me briefly blow my own horn!

I first started my own commercial furniture business in 1996 at the age of 26. At the time I had a little more than $700 to my name and no formal business training. Most people told me not to do it and my competitors thought I was a total mug. But somehow I managed to grow that little business from nothing into a profitable enterprise and then within a few short years had sold it for a six figure sum.

From that early start I created other small businesses including one of Australia’s largest retailers of  ergonomic office equipment and the largest in Western Australia. At it’s peak the business was turning over just under $3,000,000 and netting me nearly $700,000 per annum.

Surely I was doing something right.

I have successfully grown businesses where others have failed

At the very same time I was turning over $3,000,000, another competitor told me he had gotten out of the industry because there was no money in it! Clearly there was a huge difference in the way both of us were thinking and acting in exactly the same business arena.

How was it possible that I was making money while my competitor was getting out? We were both in the same industry after all. So what gives?

I believe I know what it takes to succeed in small business

I think the main difference between my competitor and I was that I understood how and where to find new clients and how to target quality accounts. However, I also leveraged digital marketing, email marketing and relationship building extensively.  I therefore believe my experience in creating and growing small businesses using integrated marketing methodology makes me a valuable asset to you as a small to medium business owner. I’ll help you master what it takes to succeed in business without offering you empty promises or get-rich quick schemes!

My methodology

I work closely with a small group of clients,  I value their custom and I genuinely want to see them to succeed. I’m extremely pro-active and continually advise them on trends and opportunities that have arisen in their industry. But I also carry out the technical work of SEO and SEM myself. This is a key difference between myself and my competitors – I provide real actionable insights into what’s happening, both online and offline.

Like to get started on growing your business?

If you need assistance in growing or even starting your business then talk to someone who’s been there & done that and has a deep understanding of the challenges and opportunities all small business owners face.

My consulting service is available in any form you like:

1. as a one-off meeting to discuss ideas
2. as an ongoing business coach
3. as a marketing strategist
4. as an ad hoc coach (ie: call or meet when you need me)
5. as packaged digital marketing
6. as packaged digital and real world marketing

To find out more simply call or email me today.

Lee McCarthy

Over 25 Years Small Business Experience

Cert IV Business Computing

Cert IV Small Business

Cert IV Marketing & Communication