Lee McCarthy – Owner

Cert IV Business Computing

Cert IV Small Business

Cert IV Marketing & Communications

Certified: Google Ads Search

Certified: Google Ads Display

Over 20 years experience as a business owner

About Lee


My business history began in 1996 where I created an office furniture business from scratch, built it up quickly, then sold it within three years.

In 2000 I completed my business computing studies and then created a website design and development business. I guess it was at this point I began to understand the value of owning “digital real estate” for businesses. Early on in the business I would identify market trends and buy URL’s specific to that trend. I also began to dabble in the early stages of Pay Per Click advertising (and back then you could pay 1 cent per click!).

From those early beginnings, I went on to create Western Australia’s largest supplier of ergonomic office equipment which quickly achieved a turnover of $3,000,000.00 (netting just under 700k pa) at its peak. The business had several web sites and online stores which I had built from the back-end up.


My real world experience


Over the years, I have dealt with local, state and federal government departments and businesses at all levels and have sourced products from all over the globe. I’ve won contracts to supply into some of the largest businesses in Australia and I’ve tendered successfully on projects all over Western Australia.

I guess in the last 20 odd years I’ve pretty much seen it all and done it all in a B2B environment and it’s this real-world experience I believe is my greatest asset for you as a new or current business owner.


How I work with you


I provide a professional yet personalised service by limiting myself to a small group of clients in any given period. That way I can devote my time to you.

I like to meet in person, visit your premises if you have one, or at the very least, discuss at length what it is you do and what your business goals are. I then go to work on constructing your online presence and formulating a strategy that is most effective for your business.

I’m very proactive with my clients and will regularly suggest promotions based on search trends, competitor intel or even business cycles.


So what’s different about my service


Xflow services a niche market which is currently in high demand. That is, business owners want someone who can not only understand the actual real world processes of starting, growing and running a business but also help with the virtual or online world as well.

My specialty in that sense is understanding your business model then pitching it to your intended audience in the digital world. That’s why SEO and Adwords plays such a big part in what I do.


My areas of specialty


  • Business Consulting (B2B specialist)
  • Search Engine Marketing
  • Search Engine Optimisation
  • Google Ads (Adwords)
  • Bing Ads
  • Creative Content Writing
  • Creative PPC Google Ads
  • Google Shooping
  • Competitor Intel
  • Landing Pages
  • Online and Offline Marketing (Integrated Marketing)
  • Social Media Posting
  • Site Auditing
  • Website design and development (including shopping carts)